DLF IPL helps UK based Business Solutions Company. Classic case of Web Traffic Gone Wrong.

Now who would have thought the Indian Premier League would have helped traffic build on a UK based Business Solutions company? Naturally the IPL would have helped traffic grow on its sponsors, advertisers & content providers but spurring growth in a Business Solutions company based half the world away is absurd. Well its all the power of owning the correct domain.

Screenshot of search of 'IPL' on Google

So while ‘ipl’ is a rising search on Google Insights, especially ‘ipl live score’ being a rising search with +3150% growth.

www.ipl.com enjoys the benefit of this international sporting event. Its almost comical to see how there is a sudden rise in the pageviews of this website during the months of the Indian Premier League.

Note how there is sudden growth during the months of the Indian Premier League.

Whats even more absurd is the demographics of the people who visit or ‘accidently visit’ www.ipl.com:
61.9% are from India!

10.1% are from South Africa!

8.3% are from Pakistan!

4.4% are from Bangaldesh!

3.8% are from UK!

PS: Its a UK based company, serivicing clients in UK.

Now whether this has resulted in more clients for the above mentioned company or not is yet to be acertained. But definately integration of Google Ad Words onto the website would have helped them earn some revenue. I mean why not make use of this extra misguided traffic coming to your website?

Or why not auction the domain name to a high priced bidder? Because the Indian Premier League is here to say.

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