Comments on: Technological Innovation and Leadership – The Guide to Successful Innovations (The 1st of a Many Part Series) http://www.befoxy.in/technological-innovation-and-leadership-%e2%80%93-the-guide-to-successful-innovations-the-1st-of-a-many-part-series The FoxyMoron Blog - Your Guide to Being Digitally, Aesthetically, and Creatively Foxy Mon, 05 Jul 2010 10:02:36 -0600http://wordpress.org/?v=2.8.4 hourly 1 By: HarshilJK http://www.befoxy.in/technological-innovation-and-leadership-%e2%80%93-the-guide-to-successful-innovations-the-1st-of-a-many-part-series/comment-page-1#comment-34 HarshilJK Mon, 31 Dec 2007 05:05:00 +0000 http://www.befoxy.in/technological-innovation-and-leadership-%e2%80%93-the-guide-to-successful-innovations-the-1st-of-a-many-part-series#comment-34 I acknowledge the idea of an entrepreneurs spirit. <br/><br/>What im trying to propose, is the fact that an innovator needs to be neither market driving nor market driven. <br/><br/>By identifying generic benefits to consumers, innovators can understand why consumers buy products and then let their imagination fly by including product features that may be market driving. <br/><br/><br/>But yea the fact is that sometimes this approach may fail in identifying meta trends. I acknowledge the idea of an entrepreneurs spirit.

What im trying to propose, is the fact that an innovator needs to be neither market driving nor market driven.

By identifying generic benefits to consumers, innovators can understand why consumers buy products and then let their imagination fly by including product features that may be market driving.

But yea the fact is that sometimes this approach may fail in identifying meta trends.

]]> By: sachinuppal http://www.befoxy.in/technological-innovation-and-leadership-%e2%80%93-the-guide-to-successful-innovations-the-1st-of-a-many-part-series/comment-page-1#comment-31 sachinuppal Sun, 30 Dec 2007 20:13:00 +0000 http://www.befoxy.in/technological-innovation-and-leadership-%e2%80%93-the-guide-to-successful-innovations-the-1st-of-a-many-part-series#comment-31 Well interesting thought and approach towards looking at how companies might be innovating. Though in a lot of cases, i am seeing that even though when customers are engaged in a conversation to understand what they want, you would see a 50-50 divide of people...who know what they want and people who actually do not know if they would want something like that or not.<br/><br/>Interestingly if Akio Morita, would have given heed to customer's voice we wouldn't have seen SONY's walkmans and if Steve would have heard the customer's voice we wouldn't have seen iPods. <br/>Though i completely like your idea of listening to basic needs of people,"Thus a technological strategy should begin with the fundamental need of customers and work with a problem solving approach, an approach that satisfies a need and improvises a benefit." <br/><br/>This is where entreprenuer's spirit works and makes him successful(Steve Jobs) or the idea may just fail and u might be in deep losses (Iridium phones). Well interesting thought and approach towards looking at how companies might be innovating. Though in a lot of cases, i am seeing that even though when customers are engaged in a conversation to understand what they want, you would see a 50-50 divide of people…who know what they want and people who actually do not know if they would want something like that or not.

Interestingly if Akio Morita, would have given heed to customer’s voice we wouldn’t have seen SONY’s walkmans and if Steve would have heard the customer’s voice we wouldn’t have seen iPods.
Though i completely like your idea of listening to basic needs of people,”Thus a technological strategy should begin with the fundamental need of customers and work with a problem solving approach, an approach that satisfies a need and improvises a benefit.”

This is where entreprenuer’s spirit works and makes him successful(Steve Jobs) or the idea may just fail and u might be in deep losses (Iridium phones).

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