Samsung Gives Brands a Lesson on How to Be Successful with YouTube
What a joy to watch! Kudos to Samsung for backing the idea and putting big bucks behind it without having its logo splashed everywhere. Brand Use + Relevant Compelling Content is the key. A case study worth sharing with clients who want their logo everywhere no matter what.
Closer home, Pepsi has done something similar too.
In Canada, Visa also used such a tactic where they asked 3 artists to interpret the word GO and streamed it live at http://www.theartofgo.ca/. This reaffirms my faith that content is king!
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