Neeta Lulla’s New Logo Launched

ByHarshil Karia -March 30, 2009

We at FoxyMoron and BeFoxy are pleased to announce that the logo we created for Neeta Lulla (one of India’s most famous designers) has just been launched at the Fashion Week in Mumbai.

The New Logo Being Launched at the Fashion Week

The New Logo Being Launched at the Fashion Week

In – house this logo was referred to as the ‘Sterling logo’ by our creative team. Kudos to the entire team at FoxyMoron for being a small part of this. Special credit goes to our lead designer Sanket Avlani who along with lead creative Manasvi Abrol undertook most of the efforts in bringing this logo out.

Sanket Avlani in his true avatar.

Sanket Avlani in his true avatar :)

You can watch the video here. (Fashion Week Launch)

Below are a couple of images from the pitch for the logo. In all, 3 logos were presented, immense thought was put into all of them. Finally, the Sterling Logo was accepted. The other 2 logos were also fantastic in my opinion but unfortunately they won’t see the light of day just yet :)

One of the placements of the New Logo (From the Pitch)

One of the placements of the New Logo (From the Pitch)

Luxury Box (Pitch)

Luxury Box (Pitch)

Once again, congratulations to team Foxy. It has been a tough year for us. We’ve made a few mistakes but the belief that we can learn and do better makes us pursue what we pursue. Most of our Foxes are in the middle of exams as we speak. Once they end with their exams and subsequently with their formal education for now (education never stops does it? :p) we shall be ready to produce some kick ass work – consistently. I hope to write to you about more of this!

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