BeFoxy » Lenticular Lighted Panels used by Coca Cola

You are reading

Lenticular Lighted Panels used by Coca Cola

ByHarshil Karia -July 2, 2010

Came across a fantastic video thanks to Mrugank from our team. Coke has used a fantastic ambient idea and created a Mexican Wave.

The trend is also pretty clear – create something unique and creative offline and also make it viral online. Increasingly, ambient activities are become viral hits. It started with flashmobs and is now moving towards things like ambient engagements being recorded and spread. The funtheory virals that won at Cannes are another example.

I see a huge opportunity for this in India. We’re super emotional people.

About the Author

Harshil Karia

Harshil plays the role of 'Online Strategist' at FoxyMoron. Often known as the 'Constant Observer', Harshil's interest lies in New Digital Media, Social Media, Web 2.0 and the Internet in general. He believes strongly in the utilitarian power of the Internet and watching that power take shape fascinates him to a large extent. He is dabbling with design enhancement as well. Follow him on Twitter - http://www.twitter.com/harshilkaria

Ankit Bathija

I disagree on this being a huge opportunity in India, as we Indians never see how much is a brand spending on customer experience & audience engagement, everyone just thinks its marketing. All people would do is enjoy it while its there, and wouldn't even remember the brand name after a week!!

harshilkaria

how is that any different in Brazil??

All stunt marketing is a tamasha anyway! Point im trying to make is that social media allows us to extent that Tamasha and give it a bigger lifespan