Google is reading your emails!
Have you ever looked over to your right while reading an email and seen a few advertising links and ever wondered, ‘Hey, they are pretty similar to the matter of the email I just received!’
An illustration of Google AdWords going through the contecnt of our emails.
Deep inside Googleplex, Mountain View, California are located the Supercomputers which perform brilliant functions, host gigantic websites as Google.com and Youtube.com, oh they also scan each email sent and received in Gmail! Does this offend you? Do you feel your privacy infirnged upon? Are you thinking of any particluar emails that you wish no one read, whether they know you or not? Well too bad, you are the one who signed away this right to Google!
Remember signing up for Gmail? And after a dozen of basic questions and a graphic from which you have to interpret alphabets & numbers, you stumble upon a thing called ‘Terms and Conditions’ and ‘Privacy Policy’ which I highly doubt if anyone of us have ever read, for any website! But then again when this situation shows up, where you are almost cursing Google and questioning its ethics of business process and functioning!
Well to help you out I made ‘the effort’ to go through the rather long extensive Priyacy Policy and Terms and Conditions.
T&C during signup for gmail.
They have provided a link to another section of Google’s website which solely deals with Privacy Policy which illustrates two important things:
1. Google Ads are based on an array of factors such as: IP Address, content of messages and other factors.
2. Google goes through the content of messages for several purposes such as formating, advertisements, scanning span mail and creating a backup of our messages.
Google Privacy Page
But then again there’s a flaw in Google’s integration and the image they potray to us. On the Google AdWords website, the centre from where organizations can Advertise through Google with the help of relevant words; it is written that the ads will appear next to each email where in the Subject or Topic of the mail contains keywords which pertain to the company, whereas the Privacy Policy shows that Google scans through the entire message. Which makes one ponder why would Google make such an error? Or they really read the entire message?
Google AdWords website: Help Section
Thus I leave you all with a question:
Do you think it is ethical for Google to go through each email just for the sake of their optimum and customised advertisements?
Related Posts
About the Author
