FoxyMoron is creating waves around the city with 20 nominations representing our company and our roster of brands. Please note, you need to either tweet the link or ‘Like’ the link to cast your vote.

Show your support and cast your vote to appreciate our work right here:

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Walking into the FoxyMoron office is a unique experience, The large revolving foxy logo that leads into the ground floor, adorned with Graffiti, Snoopy at the front and rather lewd drawings at the rear by our inhouse creative Vagrants, the interiors were appealing yet thoroughly calming, and the people, Oh the people!

I was genuinely surprised! folks walking around in boxers, chocolates flowing like rain, Headphones blaring, coming up with the corniest lines for updates, The creative process I was subjected to yesterday was phenomenal, the sheer amalgamation of the amount of work processed and the thorough enjoyment these colleagues of mine were having while doing it was very inspiring!

The brilliance of it all took me in so quickly I barely had time to introduce myself to anyone! I hope they don’t think I’m rude. But I immediately felt a sense of familiarity here, I knew then that this is something I could do for a long long time!

Even if you don’t work here, people walking into this madhouse can just feel the youth and energy, everyone is so young! But everyone is so dedicated!

It’s my second day today, it feels just right.

I’m sharp, I’m Innovative and I feel so foxy!

Nupur Parulekar’s First day @ FoxyMoron – Glad to have you on board!

Team Foxy!

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With Google+ announcing pages for brands, the key question is ‘Should my brand be on Google+?’

We’ve done a short analysis outlining the features of Google+ and outlining the difference between Facebook and Google +

You can view the same

Other key details you may be interested in:

Total Users in India on Google+ : 3.5 Million according to comScore

30% users are female. 70% are male.

Facebook users in India currently stand at 32 Million.

The early adopters are currently on Google+. Thus the answer to whether your brand should be there is: if you’re looking to target an influential, early adopter community, then Google+ is certainly a platform to invest in.

The scale and RoI will certainly be not as high in terms of the absolute numbers as on Facebook.

Forecasts estimate Google+ to reach atleast 10 Million Users by the end of 2012. As Google invests in creating an external API and allowing stronger applications, the landscape should get exciting with a lot of innovation within the same .

Request you to have a look at the presentation and do let us at FoxyMoron know if you have any questions on the same.

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As Marlon Brando from The Godfather would say in his raspy tone, “Revenge is a dish best served cold.” But, had he been alive today, he would have to alter it into—“Revenge is a dish best served online”

The single:

United breaks guitars is a tryst with destiny for Dave Carroll (vocalist) of a lesser-known band called Sons of Maxwell. Apparently he witnessed the mishandling of his luggage (You guessed it—-a guitar) at the hands of the ground staff of United Airlines. He ended up with a 3500$ guitar with a broken neck and when his claims for reparation or compensation fell on deaf ears, he vowed to take vengeance by releasing 3 songs for the world to witness the injustice.

One year down the line and with over 11 million views for the first single on YouTube, Dave could not have asked for more. Here’s the video of the song.

[There is a video that cannot be displayed in this feed. Visit the blog entry to see the video.]

United Breaks Guitar

Video logy:

• The screenplay is a quirky and satirical take of the aforementioned incident.
• In spite of being amateurish, the lyrics and the video invoke laughter with its dark humour which has been the soul of its popularity.
• The indie rock band The Arctic Monkeys owe their rise MySpace and this could pave a similar route for the well-toured country band-Sons of Maxwell.

Bottom-line:

• A dip in the stock-rates of United Airlines coupled with a sudden surge in the popularity of the band illustrates the power of video-sharing websites.
• The video also compelled United to release official statement apologizing for the incident. As for Dave—He got offers for public-speaking on Customer Services.

End Chorus:

The guitar may never be fixed but one thing has been fixedàif you have the will, you can maximize the utilization of your resources and exploit the social networks for your benefit. So, whether you are a band hungry for attention or just a revenge-seeker, the Internet is your friend forever, what say Mr. Brando?

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On social media platforms, it is all about ‘engagement’.  If a brand fails to come up with creative ways of marketing, they will lose out on the interactions on the page and eventually they will end of losing the fans. Today, we will show you a classic example of what we like to call, a creative and thoroughly engaging campaign.

Cadbury Bournville Facebook Page and play Escape the Incans Game. C’mon ya’ll, help the Ghanians escape the Incan guards by collecting all the Cocoa Beans. Who knows, one of these Cocoa Beans may reach Ghana and be a Bournville someday. Also go to Cadbury Bournville on Twitter and follow them. They are doing some cool stuff there too.

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They are now updating ‘People Talking About Your Brand’

You can thus at any point in time see how many people are talking about your brand on the Facebook platform at that instance.

“People Talking about this” counts ‘stories” – structured content that people choose to share through Facebook that is eligible to appear in a user’s news feed:

• liking your Page
• posting to your Page’s Wall
• liking, commenting or sharing one of your Page posts (or other content on your page – like photos, videos, albums)
• answering a Question you posted, RSVP-ing to one of your events
• mentioning your Page, phototagging your Page
• liking or sharing a check-in deal, or checking in at your Place.

A key disadvantage of this approach is that it does not ‘actually’ count people talking about your brand in their status updates for example unless the user tags the brand.

eg. if i just type i like FoxyMoron without tagging the page I will not be counted as a person talking about the brand.

Another metric that Facebook will be putting increased emphasis on is Friends of Friends and ‘Total Brand Reach’. eg. If one of your fans posts or interacts with your page, Facebook will also be able to calculate how many of his or her friends actually saw this interaction and also be able to do this ACROSS your fans hence giving you a figure of a weekly total reach.

Below is  a screenshot of the same (New insights platform that Facebook will be releasing shortly)

If your brand is also running sponsored stories or ads on Facebook the combined reach of those ads + the combined reach of your page should give you an accurate understanding of your total reach on Facebook.

Ofcourse this too can be fine tuned in the sense that brands may also want to know how many of these reached people are actually keyed into the brand i.e. spent more than 10 seconds looking at the message or other such information. For that too, we’ll see a lot of apps developed as Facebook has just launched its API for insights which allows developers to visualize and make sense of the data they have in many different ways.

This should reflect in your reports in the coming weeks.

If you have any further comments on this or questions do let us know.

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We’re on a mission to make the Internet beautiful and would love YOU to join us on our quest to do so.

We’re not too big on position names, so irrespective of what the job is called, here’s what you’ll be doing and what we expect from you:

(i) Designing some of the World’s Top Websites (or atleast they will be classified as one of them when you’ve got your hands on them)

(ii) Putting your skills to use to create fun applications that sync with social media sites such as Facebook, Twitter and YouTube

(iii) Dreaming Up the Eureka Moments with respect to the Design Language of some of India’s top brands.

(iv) Every idea that goes out of the FoxyMoron Ideas Factory is destined to be one that will last the test of  time. Or we hope atleast – so crafting an identity is extremely important for every piece of communication. Logos, identities, Symbols – things that the campaign get instantly recognized by.

Fundamentals in research and extreme love for visual appeal will win you extra brownie points.

Some of the brands you will get to unleash your creativity on are (Google the brands to see the kind of work we’ve done for them):

Clients FoxyMoron works with

What we require from you.

i) Have a mad sense of the way things look (or are supposed to look). Have the ability to visualize the same thing in 10,000 different ways.

iii) Have the hunger to work long hours and late nights.

iii) It helps if your academics are strong! If they aren’t its fine as long as you have the 2 points listed above!

iv) Software software software. It’s a bonus if you can also think like those strategy guys and kick their a$$ when they aren’t making sense and pushing you to do a design that you don’t agree with.

v) Ideally we’d like you to be well read. Know what’s going on, we love people we can have a conversation with.

vi) HAVE AN OPINION. At FoxyMoron we love people who have opinions.

vii) Give us a really good reason to hire you!

viii) Have the ba!!$ to work with a Creative Director who’s obsessive about quality, extremely protective about all the work that goes  and a creative strategy team that keeps throwing 1 idea after another.

ix) Be Sharp. Be Innovative. Be Foxy

The Environment

You can have a look at how we work on our Facebook Page. - http://www.facebook.com/befoxy

We’d also love it if you could visit our website - http://www.foxymoron.org and our blog - http://www.befoxy.in before you come in.

If you are interested, write in to arjava (at) foxymoron.org AND/ OR harshil (at) foxymoron.org (they reply quickly) or info (at) foxymoron (dot) org. If you have all the particular requirements, we’re waiting for you with arms wide open!

ADDITIONAL PERKS:

We feed you well (really well)

Our office is a roller coaster ride!

You will learn. A LOT.

Life at FoxyMoron: (for more click here & here)

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Facebook launched Facebook Places and people already started touting it as a 4Sq Killer. Its taken another step in that direction by replicating the 4Sq for business function and launching Facebook Deals in an Apple style event!

On tapping the check in button at a particular location, users will see a list of nearby Places. These will also now show a yellow coupon icon if they are running a Deal. Users can tap through to the Places page where they can see details about how to claim the Deal, for instance by checking in, or checking in and tagging three friends. Once a user completes the Deal’s instructions, they’ll be shown a confirmation screen which includes the reward, an expiration date, and how many people have also claimed the Deal. This can be shown to an employee of the Place to redeem the reward. Pretty interesting and i think it takes the idea of loyalty to the next level. It adds various dimensions to loyalty – more than just the card.

I hope Facebook can tie up also with local application developers to tie in Facebook Places actions to loyalty cards – the physical ones. Could it also be that the next step is tying in Facebook Page actions into your central account that enables you to automatically unlock certain deals? And then also some where only actions on Facebook Pages in a certain quantity can enable you to see certain deals? Sounds super interesting to me!

The obvious concern will be privacy – for a deal where you can tag 3 friends and receive the deal, Facebook may have to restrict the publication of those stories into the newsfeed. Also i think they will have a metric where users will have to authenticate the unlocking of certain deals.

Overall very interesting. We at FoxyMoron will certainly be watching this very closely.

24 Hour Fitness, Gap and Palms Casino Resort have already signed up.

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Twitter is no longer just a social network, it is more of a lifestyle. Everyone who is on twitter has a certain emotion towards the #FailWhale who is a celebrity for sure, but with a lot of haters. Ms. Yiying Lu, the creator of Fail whale doesn’t like the idea of it being associated with so much negativity. Originally supposed to be ‘Lifting a dreamer’ seems to have a lot of haters now. Read this interview to read about this talented artist!

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It allows users to actually see everything that transpired in a match from ever pass to every host, block, formation change etc.

The theory is “the more you know about the game, the better you are at the game”

I think its an interesting application and football geeks (can i call them that?) will love it!

Im not sure how the technology is developed – if you think you do let me know!

I think another feature that can be added is a ‘future mode’ section where users can forsee the future of their teams by putting in what they think the result of every game will be. In a sense then, a fantasy predictor game can be tied in too.

Good innovation. Neat execution. Nike owns the mindspace of  ’im a football fanatic’ because of its viral hit ‘Write the Future‘ (which is turning out to be a bit of a joke looking at how the World Cup has transpired) – here is Adidas taking big steps. I don’t think its one of these things that generations will talk about though.

They also have http://www.facebook.com/adidasfootball just like Nike has http://www.facebook.com/nikefootball?ref=ts&v=wall

Puma is also doing something similar – http://www.facebook.com/PUMAfootball – i like their communication “Make Football in Public” and “Love = Football” – their scale is lacking though.

I see these brands doing it for Cricket too. If im not mistaken Nike already is. I see us helping them do some of it.

Another Screen Grab from the Match Tracker

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