Coke Opens Happiness
Went to this interesting site thanks to Prashant – its website by Coke. They have this Smilizer where they will donate $1 for every laugh uploaded.
I think its a perfect fit. Large organisations usually commit large sums of money for CSR. Here they have used that to integrate it in their brand campaign (in all likelihood). Its a win win situation for the charity, the brand and the consumer.
Here basically the consumer laughs and ‘Opens happiness’ and $1 is donated to the National Park Foundation. What i like is the fact that we can then hear people’s ‘laughs’ by rolling over bubbles and then rate them. Good fun. Neat execution.
Related Posts
About the Author
