Vote for FoxyMoron

FoxyMoron is creating waves around the city with 20 nominations representing our company and our roster of brands. Please note, you need to either tweet the link or ‘Like’ the link to cast your vote. Show your support and cast your vote to appreciate our work right here:

1.Portal of the Year : Fostersartofchilling.com VOTE

2.Indian Social Media Network of the Year : welovemakeup.in VOTE

3.Viral Marketing Campaign of the Year : Cadbury Silk VOTE

4. Viral Marketing Campaign of the Year : Reliance Communication VOTE

5.Viral Marketing Campaign of the Year : Femina Twinterview VOTE

6. Viral Marketing Campaign of the Year : Foster’s Art of Chilling VOTE

7.Viral Marketing Campaign of the Year :High Street Phoenix VOTE

8.Online Game of the Year : The Last Resistance – AXN India VOTE

9.Social Media Campaign of the Year : Maybelline VOTE

10.Social Media Campaign of the Year : Femina VOTE

11.Social Media Campaign of the Year : Castrol VOTE

12.Social Media Campaign of the Year : Cadbury Bournville VOTE

13. Social Media Campaign of the Year : BQC VOTE

14. Social Media Entrepreneur of the Year : Pratik Gupta VOTE

15. Digital Media Campaign of the Year : Maybelline VOTE

16.Digital Media Campaign of the Year: Cadbury Bournville VOTE

17. Digital Entrepreneur of the Year : Harshil Karia VOTE

18. Digital Media Agency of the Year : FoxyMoron VOTE

19. Social Media Agency of the Year : FoxyMoron VOTE

19. Young Entrepreneur of the Year : Harshil Karia , Pratik Gupta , Suveer Bajaj and Paritosh Ajmera VOTE

My First day being a Fox!

Monday morning, a brilliant start to the week, I was skeptical on my way to work, it was my first day after all, what’s my profile going to be like? Am I dressed appropriately? It was an incessant barrage of conflicts, thoughts and butterflies in my stomach that everyone starting a new job knows all too well!

Walking into the FoxyMoron office is a unique experience, The large revolving foxy logo that leads into the ground floor, adorned with Graffiti, Snoopy at the front and rather lewd drawings at the rear by our inhouse creative Vagrants, the interiors were appealing yet thoroughly calming, and the people, Oh the people!

I was genuinely surprised! folks walking around in boxers, chocolates flowing like rain, Headphones blaring, coming up with the corniest lines for updates, The creative process I was subjected to yesterday was phenomenal, the sheer amalgamation of the amount of work processed and the thorough enjoyment these colleagues of mine were having while doing it was very inspiring!

The brilliance of it all took me in so quickly I barely had time to introduce myself to anyone! I hope they don’t think I’m rude. But I immediately felt a sense of familiarity here, I knew then that this is something I could do for a long long time!

Even if you don’t work here, people walking into this madhouse can just feel the youth and energy, everyone is so young! But everyone is so dedicated!

It’s my second day today, it feels just right.

I’m sharp, I’m Innovative and I feel so foxy!

Nupur Parulekar’s First day @ FoxyMoron – Glad to have you on board!

Team Foxy!

Google + for Brands is here. Should my brand be on it?

You may have already heard the news about Google+ launching a platform where brands can participate in the network just like they currently do in Facebook.

With Google+ announcing pages for brands, the key question is ‘Should my brand be on Google+?’

We’ve done a short analysis outlining the features of Google+ and outlining the difference between Facebook and Google +

You can view the same

Other key details you may be interested in:

Total Users in India on Google+ : 3.5 Million according to comScore

30% users are female. 70% are male.

Facebook users in India currently stand at 32 Million.

The early adopters are currently on Google+. Thus the answer to whether your brand should be there is: if you’re looking to target an influential, early adopter community, then Google+ is certainly a platform to invest in.

The scale and RoI will certainly be not as high in terms of the absolute numbers as on Facebook.

Forecasts estimate Google+ to reach atleast 10 Million Users by the end of 2012. As Google invests in creating an external API and allowing stronger applications, the landscape should get exciting with a lot of innovation within the same .

Request you to have a look at the presentation and do let us at FoxyMoron know if you have any questions on the same.

Facebook Deals – Yet another Game Changer!

Facebook launched Facebook Places and people already started touting it as a 4Sq Killer. Its taken another step in that direction by replicating the 4Sq for business function and launching Facebook Deals in an Apple style event!

On tapping the check in button at a particular location, users will see a list of nearby Places. These will also now show a yellow coupon icon if they are running a Deal. Users can tap through to the Places page where they can see details about how to claim the Deal, for instance by checking in, or checking in and tagging three friends. Once a user completes the Deal’s instructions, they’ll be shown a confirmation screen which includes the reward, an expiration date, and how many people have also claimed the Deal. This can be shown to an employee of the Place to redeem the reward. Pretty interesting and i think it takes the idea of loyalty to the next level. It adds various dimensions to loyalty – more than just the card.

I hope Facebook can tie up also with local application developers to tie in Facebook Places actions to loyalty cards – the physical ones. Could it also be that the next step is tying in Facebook Page actions into your central account that enables you to automatically unlock certain deals? And then also some where only actions on Facebook Pages in a certain quantity can enable you to see certain deals? Sounds super interesting to me!

The obvious concern will be privacy – for a deal where you can tag 3 friends and receive the deal, Facebook may have to restrict the publication of those stories into the newsfeed. Also i think they will have a metric where users will have to authenticate the unlocking of certain deals.

Overall very interesting. We at FoxyMoron will certainly be watching this very closely.

24 Hour Fitness, Gap and Palms Casino Resort have already signed up.

Story of a famous whale

Twitter is no longer just a social network, it is more of a lifestyle. Everyone who is on twitter has a certain emotion towards the #FailWhale who is a celebrity for sure, but with a lot of haters. Ms. Yiying Lu, the creator of Fail whale doesn’t like the idea of it being associated with so much negativity. Originally supposed to be ‘Lifting a dreamer’ seems to have a lot of haters now. Read this interview to read about this talented artist!

ADVANCED DIGITAL NETWORK

Tata Indicom’s new Advanced Digital Network campaign with its ‘Hello, hello ‘ range of ads is making waves in the telecom advertising sphere. With a simplistic yet so effective campaign that focuses on its USP, Advanced Digital Coverage, Indicom couldn’t have better captured the common man’s discomfort with its Hello hello strategy. With a simple, everyday problem that man faces in communication India, Indicom has harped how its network frees you from yet another additional stress that burdens our already tired shoulders.

India is a nation that makes use of its telecommunication. With reports stating that India could well be on its way of creating records with the highest ever recorded percentage of urban cell phone penentration in the world, Asians are just generally obsessed with ‘keeping in touch’. The same is reflected in cell phone rates which have exponentially crashed over the last 10 years. From an alarming 16 Rs. a mintue for an incoming calls, users now get paid 10p per minute via Virgin’s new ‘Get paid for receiving’ Pricing strategy.

Mike Zoozoo and Chika took O&M and Nirvana Film’s advertising for Vodafone to a new level. Yet, Indicom, with its simplicity and straightforwardness has managed to boast of its USP with a simple, real-life ad that the common man indetifies with. No usage of animation, figurines or mascots has overshadowed the brand core for Indicom with its life-like everday setting, related characters and realisitc situations.

A defintie eye-catcher with its simple communication strategy communication beautifully through a simplistic, yet witty ad.

My Question at the WAT Conference that won me the iPhone

Advertising & The Future – Where was it? Where is it likely to head?

Along with the presentation is a transcript of what was spoken about (next post).

Orbit on the Rajdhani: Gives samples; asks questions; gets the placement wrong?

Probably my second post about my trip to Pilani – the train journey taught me a lot.

Where is your money being spent? Why?

Out of the 8 colour ads in The Hindu (Delhi edition)- 6 were by the government (21/9/2008). And all the governments ads were larger than the 2 private ads (not considering small classified ads).

Why is the government advertising so much? Are private institutions not as interested or is the govt providing a higher rate? So many questions – maybe the media guys will know better.

I wont speculate; leaving you with a glimpse of all the govt. ads