Case Study: Minimalist Web Layout

Dr. Rohini Coutinho, a prominent Mumbai Dentist who operates under the guise of the Toothsayer came to us to get her website built. She wanted to rebrand herself from the Toothsayer to ‘Zahne Contemporary Dentistry’.

Before we started with the design we asked her to fill out a standard questionnaire.

It seemed quite clear to us that she wanted an information heavy site that could hold a lot of content but also look minimal at the same time. The minimalist approach was taken keeping in mind that her service had to seem professional – something that would please her working class clientele.

We went into brief creation mode and decided to work with not more than 2 colours. The design had to say that Zahne is ‘non gimmicky’, ‘dependable’, and knowledgeable enough to provide the client with a certain peace of mind.

We also looked at Smashing Magazine’s post on Minimalist Clean Designs:

Pointers were:

1)   Design is focused on content

2)   White Space is King

3)   Typography is the queen – (highlighting certain things, using colour with certain fonts which are key drivers etc.)

4)   Solid Colours

5)   Solid Backgrounds in plain white/ gray/ or black. Light gradients may be experimented with but are not recommended.

6)   Grid Based Layouts

7)   Vibrant Colourful Images – Images add character

Based on the same, the following is the layout we came up with:

In the end we decided to add a bit more colour  on the title bars to add some vibrancy. A large amount of white space ensured that more colours did not look cluttered.

Apart from creating a good layout, a lot of the work with Zahne also revolves around segregation and mapping the navigation of content which is why we looked at a dual navigation structure. The top navigation is a ‘treatment specific navigation’ and the left navigation is a ‘get to know Zahne better’ navigation.

The client approved the layout at first glance (she had rejected 7 layouts from 3 other designers previously).

We were thrilled. The website is currently being coded – inner pages have been designed and approved as well. We will put up the URL on completion.

Credit to Veda Adnani - design student and freelancer. She created a beautiful logo for Zahne.

Neeta Lulla’s New Logo Launched

We at FoxyMoron and BeFoxy are pleased to announce that the logo we created for Neeta Lulla (one of India’s most famous designers) has just been launched at the Fashion Week in Mumbai.

The New Logo Being Launched at the Fashion Week

In – house this logo was referred to as the ‘Sterling logo’ by our creative team. Kudos to the entire team at FoxyMoron for being a small part of this. Special credit goes to our lead designer Sanket Avlani who along with lead creative Manasvi Abrol undertook most of the efforts in bringing this logo out.

Sanket Avlani in his true avatar

You can watch the video here. (Fashion Week Launch)

Below are a couple of images from the pitch for the logo. In all, 3 logos were presented, immense thought was put into all of them. Finally, the Sterling Logo was accepted. The other 2 logos were also fantastic in my opinion but unfortunately they won’t see the light of day just yet

One of the placements of the New Logo (From the Pitch)

Luxury Box (Pitch)

Once again, congratulations to team Foxy. It has been a tough year for us. We’ve made a few mistakes but the belief that we can learn and do better makes us pursue what we pursue. Most of our Foxes are in the middle of exams as we speak. Once they end with their exams and subsequently with their formal education for now (education never stops does it? :p) we shall be ready to produce some kick ass work – consistently. I hope to write to you about more of this!