Case Study: Brand Integration into Corporate Communication
Hindustan Colas, a subsidiary of Hindustan Petroleum approached us to help them create the cover of their annual report along with other corporate collaterals.
In one word line, Hincol makes ‘Better Roads’. Their philosophy is focussed on using New Technology to take India, International.
The simple idea that we came up with is to make the communication do only 1 thing – showcase the benefit that the company brings forth in the road building eco system.
The creative was such that we used 2 qualities of paper for the cover of the annual report. One is a paper with textured quality which is the ‘rough’ side of the road and the other is a smooth glossy paper which depicts the result of the road made by Hincol. The copy simply said ‘We Make the Difference’. The communication was greatly appreciated because at most points, the audience is likely to feel both sides of the cover and it very aptly conveys what the company does.
Here is the visual of the creative with the front and the back cover of the annual report (click for a larger view)
Kudos to the creative and design team. Shrutti Garg, Sanket Avlani and Suveer Bajaj were involved in the ideation and execution process. Inputs were delivered by Pratik Gupta and Harshil Karia.
Do lend us your thoughts on what you think about the concept.
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