‘Facebook offers? New but seems good for the brand. Lets use it’ says FoxyMoron.

Facebook launched Facebook Offers early in 2012 for the United States of America and Canada. This took off very well with many F & B brands which saw an increase in footfalls to their outlets after they started giving their digital audience offers on beverages and desserts. Facebook anticipated launching Offers in all other countries as well if it went well in the Americas. Eventually by early April they introduced offers in India on a test level.

The first few brands that saw these offers as a good business opportunity with their digital audience were The Irish House and The Mocha coffee shop chain. Both brands started Facebook offers in order to induce their digital audience into actual footfalls to the outlet. Facebook Offers is a simple two step process via which fans can enjoy discounts at their favorite restaurants or at their favorite brands. The offer gets posted like a status from the brand page and fans can claim it from the page. Upon claiming the page the fan gets an e- mail on his Facebook registered e- mail id which he shows to the host at the outlet and redeems his offer. Since fans do not need printouts and can show their emails on their smart phones it became easier for users to redeem these offers.

To read more, Click here.

‘Dare to go Nude, will you?’ asks Maybelline this summer!

Digital and Social Media Agency, FoxyMoron’s viral route for a Maybelline product launch

Twitter hashtags and Facebook discussions were pre-launch buzz strategy for launch of Maybelline’s revolutionary new BB (Bright Benefit)cream

What will happen before women get ready? That was the simple question asked a few months ago with the hastag #BeforeWomenGetReady. Not surprisingly, the Twitterati found the phenomenon easily relatable and in a short span of time, the topic was trending at number 1 position globally and at number 2 position in India. Notably, the topic was also widely tweeted by some of India’s most influential Twitter users. All in all there were 1500 tweets reaching close to 500,000 people generating around 6 million impressions. Not only that, the topic became quite popular even beyond the world of Twitter. It was covered by bloggers, entertainment websites, and even written about by some publications in the media.

While the first stretch of the campaign urged men to share their take, the second part of the campaign saw women answering back to men by going ‘nude’. The reply to ‘WTF’ or “Women Take Forever” was ‘nude’ by the fairer sex.

For the second part of the campaign, the agency created a series of physical and online badges with edgy lines. Like ‘WTF you are screwed because I am nude’ or ‘You said WTF, I am going nude’. These quirky one-liners were promoted through posters, banners and badges. The physical version of the badges were then sent across to key Maybelline women fans comprising a community of over 500,0000 women on Facebook. These badges were delivered at their offices and homes. The digital versions were available online along with photo jackets with slogans.

This was soon followed by the important third part of the campaign that focused on consumer education. Through this part of the campaign, Maybelline wanted to educate its consumers about the BB or Bright Benefit Clear Glow Cream. They demonstrated the 8 distinct benefits and usage details of the revolutionary new BB cream through YouTube videos of AmbikaPillai, Chief Creative Makeup Artist at Maybelline India. The videos provided consumers tips on how to get a nude look with the help of the product.

According to HarshilKaria, Founder & Online Strategist, FoxyMoron,in the end, the message from girls was “Now that we have turned nude, we will never be late. So what started as generating excitement lead to education and finally a strong message.”

It is fair to say that FoxyMoron was successful in helping Maybelline sell over 75,000 units of its new BB cream in the first month alone by taking the non-traditional routeof using social media to create buzz around humourous and culturally relevant topics that complement the product.

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Please find the links to our case studies below:

Link :  http://www.youtube.com/watch?v=NN_Eg2F4sss&feature=youtu.be

http://www.slideshare.net/FoxyMoron/bb-cream-case-study

Who to partner with?Its Socialbakers.

FoxyMoron joins the first round of Socialbakers’ Trusted Agencies Program in India!

FoxyMoron, one of India’s first social media agencies joined the Socialbakers Trusted Agencies program. It became the first Indian agency to establish a partnership with Socialbakers, the #1 source for comprehensive global social media marketing statistics.

Socialbakers works asa meeting point for marketers, social media analytics and industry experts who seek daily updated statistics from all social networks. It has also decided to gather all the social media agencies according to countries in the Agencies section launched in 2011.

Becoming a Trusted Agency partner comes withthe privilege of gaining better access to the Socialbakers technologies, new features and updates on a regular basis. Currently,FoxyMoron is the only Socialbakers Trusted Partner in India. This is a great success not only for the extremely talented FoxyMoron teambut also for the whole Indian digital industry that FoxyMoron has been dominating so far!

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About Socialbakers

Socialbakers is a social media analytics company and the most cited source for global Facebook data with over 10 million Facebook pages and places indexed. Launched in 2008, Socialbakers tools include its easy-to-use Engagement Analytics and Engagement Builder. The company is the only solution that allows brands such as Lufthansa, L’Oréal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft and Peugeot to measure, compare and contrast the success of their social media campaigns with competitive intelligence. Socialbakers is the recipient of the Red Herring 100 Europe 2011 Award. For more information, visit www.socialbakers.com.

“Socialbakers provides us with meaningful insights into how our Facebook Brand Page is performing and how our fans are interacting with us. It is also very good to benchmark and compare different McDonald’s Facebook Brand Pages around the world with each other. This helps us to see what other countries are doing successfully.”Kajsa Dahlberg, McDonald’s Sweden

“Socialbakers provides valuable statistics and powerful insights into how consumers and brands use Facebook. It is an invaluable resource for anyone looking to use social media for brand or organizational engagement!” Oliver Woods,Leo Burnett

About FoxyMoron

The company is full of young and dynamic people.FoxyMoron has been around for threeand a half years now and it has established itself as one of India’s finest digital agencies in that short period of time. The list of FoxyMoron´s clients including Cadbury Group, L’Oreal India, Foster’s, Castrol, World Wide Media Group, McVities India
VIP Industries, Force India F1, High Street Phoenix, Cartoon Network & AXN speaks for itself.

The company focuses on 4 core service areas: Social Media, Web design & development, Print & identity design and Search Engine Optimization. But it also offers services like application design and development, game design and development, photography, videography, digital media buying, online reputation management and much more. Whatever it does, it´s mainly dedicated to meeting all your expectations and handling all your needs.

FoxyMoron- Reigning the digital space…!

When FoxyMoron started its Social Media services back in 2008; it was virtually unheard of “Our brand on Facebook? No, that’s for kids. Kids don’t buy anything, their parents do!” That was the reaction then.

Cut to 2011, the company launches two of the country’s most successful digital campaigns on Facebook for Maybelline and AXN!

Sensational Maybelline

Maybelline New York, the world’s number 1 makeup brand presents sensational products that are affordable and at the same time super-sensational. Maybelline’s Sensational Maybelline Facebook page crossed 5, 00,000 fans on Thursday, December 15th, 2011, making it the largest female centric and the largest cosmetic brand in India digitally. It is also the only brand that has a secret group of girls/fans who represent the brand itself, who are called the beauty brigade. The page engages fans with innovative contests and giveaways make up tutorials, reviews, look books and games to keep the page as interactive as possible.

To read more, Click Here.

Foxy Takes Rajasthan Royals on Indiainfoline.com

The agency will utilize the power of Facebook, Twitter and Youtube to design and build a digital platform that will network for Rajasthan Royal fans all over the world.

Indians have always been known to eat cricket, sleep cricket and breathecricket. But now in the digital era we also Tweet cricket. Spearheading cricket’s digital presence in India for the Rajasthan Royals is FoxyMoron, a digital agency based out of Mumbai.

FoxyMoron recently signed on inaugural IPL winners, The Rajasthan Royals.

To read more, click here.

Foxymoron wins digital media mandate for Rajasthan Royals…!

Digital and social media agency, FoxyMoron , signing up with inaugural IPL winners, The Rajasthan Royals. The agency will handle their all-inclusive social media needs providing the team’s fans with a rich media experience while interacting with the team on the digital space. FoxyMoron aims to increase fan interaction on Facebook, Twitter, and YouTube through innovative strategies that will enable fans to have a truly immersive experience on the internet.

To read more, click here.

Vote for FoxyMoron

FoxyMoron is creating waves around the city with 20 nominations representing our company and our roster of brands. Please note, you need to either tweet the link or ‘Like’ the link to cast your vote. Show your support and cast your vote to appreciate our work right here:

1.Portal of the Year : Fostersartofchilling.com VOTE

2.Indian Social Media Network of the Year : welovemakeup.in VOTE

3.Viral Marketing Campaign of the Year : Cadbury Silk VOTE

4. Viral Marketing Campaign of the Year : Reliance Communication VOTE

5.Viral Marketing Campaign of the Year : Femina Twinterview VOTE

6. Viral Marketing Campaign of the Year : Foster’s Art of Chilling VOTE

7.Viral Marketing Campaign of the Year :High Street Phoenix VOTE

8.Online Game of the Year : The Last Resistance – AXN India VOTE

9.Social Media Campaign of the Year : Maybelline VOTE

10.Social Media Campaign of the Year : Femina VOTE

11.Social Media Campaign of the Year : Castrol VOTE

12.Social Media Campaign of the Year : Cadbury Bournville VOTE

13. Social Media Campaign of the Year : BQC VOTE

14. Social Media Entrepreneur of the Year : Pratik Gupta VOTE

15. Digital Media Campaign of the Year : Maybelline VOTE

16.Digital Media Campaign of the Year: Cadbury Bournville VOTE

17. Digital Entrepreneur of the Year : Harshil Karia VOTE

18. Digital Media Agency of the Year : FoxyMoron VOTE

19. Social Media Agency of the Year : FoxyMoron VOTE

19. Young Entrepreneur of the Year : Harshil Karia , Pratik Gupta , Suveer Bajaj and Paritosh Ajmera VOTE