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	<title>BeFoxy &#187; Angad Manchanda</title>
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		<title>Volkswagen &#8211; The Fun Theory Case Study</title>
		<link>http://www.befoxy.in/volkswagen_the-fun-theory-case-study</link>
		<comments>http://www.befoxy.in/volkswagen_the-fun-theory-case-study#comments</comments>
		<pubDate>Mon, 05 Jul 2010 07:54:22 +0000</pubDate>
		<dc:creator>Angad Manchanda</dc:creator>		<category><![CDATA[Creativity in Marketing]]></category>
		<category><![CDATA[Awesomeness]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[fun theory]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing best strategies]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.befoxy.in/?p=707</guid>		<description><![CDATA[Volkswagen &#8211; The Fun Theory Case Study






The Volkswagen theory on how everything can be made interesting just by making it fun to do. They have put the theory to test in three behavioral experiments.

Amazing ideas to make people live life the healthy way and also to help save the environment.
We&#8217;ve been talking about this in [...]]]></description>		<content:encoded><![CDATA[<p>Volkswagen &#8211; The Fun Theory Case Study</p>
<p><a href="http://www.youtube.com/watch?v=vxTM35p7pEU&amp;feature=player_embedded" onclick="window.location='http://www.befoxy.in/wp-content/plugins/wordpress-toolbar/toolbar.php?wp-toolbar-tourl=http://www.youtube.com/watch?v=vxTM35p7pEU&amp;feature=player_embedded&wp-toolbar-fromurl=http://www.befoxy.in/volkswagen_the-fun-theory-case-study&wp-toolbar-fromtitle=Volkswagen &#8211; The Fun Theory Case Study&wp-toolbar-blogurl=http://www.befoxy.in&wp-toolbar-blogtitle=BeFoxy';return false;" ></a></p>
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<p><a href="http://www.youtube.com/watch?v=vxTM35p7pEU&amp;feature=player_embedded" onclick="window.location='http://www.befoxy.in/wp-content/plugins/wordpress-toolbar/toolbar.php?wp-toolbar-tourl=http://www.youtube.com/watch?v=vxTM35p7pEU&amp;feature=player_embedded&wp-toolbar-fromurl=http://www.befoxy.in/volkswagen_the-fun-theory-case-study&wp-toolbar-fromtitle=Volkswagen &#8211; The Fun Theory Case Study&wp-toolbar-blogurl=http://www.befoxy.in&wp-toolbar-blogtitle=BeFoxy';return false;" ></a></p>
<p>The Volkswagen theory on how everything can be made interesting just by making it fun to do. They have put the theory to test in three behavioral experiments.</p>
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<p>Amazing ideas to make people live life the healthy way and also to help save the environment.</p>
<p>We&#8217;ve been talking about this in office for ages now! Waiting for a chance to do something as whacky as this! <img src='http://www.befoxy.in/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
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