Does it help an Educational Institution to advertise at IPL 2?
Amongst the biggies like Vodafone, Airtel and Hero Honda emerges a TVC of a relatively new advertiser & the 1st in its field: Amity University. Its one thing to advertise on news channels & local television, but prime spots on an internationally telecast sporting event is another. The only commercial they have had so far is:
Now does it make sense for an educational institution to advertise or would they rather spend money on more productive & effective methods to roll students in?
A survey conducted by FoxyMoron, after the TVCs of Amity University had been aired, points out that 94% of the students interviewed in Mumbai & Pune have heard of Amity University.
While Amity has made itself known to the target audiences, its conversion rates are dissapointing.
As Alexa points out, Amity’s pageviews do rise during its sponsoring of the IPL, but these numbers were recorded during the same time as last year.
Whats interesting is the demographics of the people visiting Amity.
So we notice that more 18-24 year olds are viewing the website, thats good.
But why are more people with already a college graduate degree visiting the website?
In a country with a major imbalance of male:female ratio, its not shocking to see more males visiting the website.
I cannot give a logical explanation for why more people at work at viewing the website, isnt that something Amity should not be aiming for? Should they not be aiming at getting more people from home & school to view their website?
Lastly people without children are looking at Amity, so hopefully these should be students who want to study at Amity.
So was it fruitful for a local educational institution to advertise at the IPL 2, an international sporting event?
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